Launch of free online media and communication tools for community organisations

Community organisations across Australia will benefit from access to a series of new online tools that was launched by the Minister for Families, Community Services and Indigenous Affairs, the Hon. Mal Brough in March 2007.

Developed by Media Team Australia, the online tools are designed to assist individuals and organisations to review their work and help with capacity building and communications planning.

“In the communication age all community organisations, from the local meals on wheels service to those promoting disabled people in the workplace, need to be able to communicate their success to the wider community.

“Community organisations that take a professional approach to their media and marketing work are more likely to attract business partnerships, high calibre volunteers and wider support from the community. It’s fantastic that the Federal Government is working to assist organisations through this unique initiative,” said Annie O’Rourke, Executive Director, Media Team Australia.

The online tools are available free of charge to all organisations and consists of the following:

• Personal Media Effectiveness Audit
• Strategic Communications Plan Generator
• Promoting Positive Partnerships
• Communication Audit for Organisations
• What Makes a Good Media Release
• Staging Successful Events
• Preparing for an Media Interview

“Community organisations will benefit greatly from this easy to use resource. It will give them and their business partners a much better chance of having their good work in the community recognised and rewarded,” said Minister Brough.

The tools are available at www.mediateam.com.au